Please take a minute to read the following policy as it applies and covers this site so you understand how we use the personal information we ask you to submit. As we update and expand our services, this policy may change, so please refer back to it periodically.

If you use any of Blue VOD's services, you agree to these terms:

Background

When you register at Blue VOD, we ask you for personal information. We use this information to process your orders and to communicate with you about the status of your orders. We also use your email address to send you newsletters you are subscribed to during registration, as well as messages about Blue VOD special offers, promotional announcements and consumer surveys. Occasionally, we send our customers special offers and promotional information via postal mail, using the shipping address provided. If you no longer want to receive the newsletters, other announcements or postal mail, simply access the Email Subscriptions and Preferences page under Your Account and uncheck those items to unsubscribe.

Collection and Use of Information

When you first register at Blue VOD, we ask for your email address and a password. This information will not be given to any third parties, and will be used solely for identification and authorization purposes, and in the event that we need to contact you on a Blue VOD related matter.

When you place your first order for the Unlimited Rental program, we ask you for your full name, physical address, telephone number and credit card number so we can ship your order. We use your telephone number only if there is an order-related issue, not for marketing purposes. You must certify that you are at least 18 years old. (People under 18 cannot use Blue VOD's services.) Our server stores this information so that placing future orders will be quicker and easier. If you want to update your address or change credit cards, go to Your Account and make the appropriate changes. You must be signed in to access Your Account.

We also track your order and billing history so you can access Your Account and immediately determine which DVDs you've rented and how you paid for them. This information is also used to remove rented titles from your recommendations list. This information is password-protected. No one has access to it but you.

Email Options

When registering for Blue VOD, you have the option to subscribe to various email programs. You can change these choices by going to the Blue VOD My Account page, under E-Mail Preferences and making your changes.

Viewing and Updating Your Information on Blue VOD

You can always access the information you have provided to Blue VOD by going to "My Account". You can make changes to this information to update your account anytime.

Cookies

As you browse the Blue VOD site, cookies are placed on your computer’s hard drive. (Cookies are small pieces of data that are sent to your browser from a Web server and stored on your hard drive.) Cookies allow us to track the items you select as you shop, and help us match your address and credit card information with your order so you don’t need to retype the information each time you visit our site.

If your browser is set to not accept cookies, you will not be able to use the Blue VOD site or service.

We also use cookies to gather usage information, such as the number and frequency of visitors to our site and its various pages. Third parties may serve some of these cookies. We analyze this data to determine which parts of our site customers like and which parts need improvement. Automatically logged information is also used to analyze trends and to administer the site.

Our advertisers may also serve cookies when users click on the ad banners on the Blue VOD site. Blue VOD does not have access to any personal information gathered by advertisers.

Disclosure

Except as described in this section, we will not sell, rent or disclose your personally identifying information to third parties without notifying you of our intent to share the information and giving you an opportunity to prevent your information from being shared. We will share your personal information with third parties only in the ways that are described in this privacy statement. We do not sell your personal information to third parties. We may provide your personal information to companies that provide services to help us with our business activities such as shipping your order or offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

From time to time, we may partner with companies whose products we believe will interest our users. We do not automatically include your name on any list provided to a marketing partner. In conjunction with these partners, we occasionally send promotional announcements to particular customers. You can go to the Blue VOD Subscriptions Page and request that your name be included in these mailings with our marketing partners. We may use a vendor to carry out these mailings. However, the partner company never sees your email address or any other information that could identify you or be used to contact you directly.

Any exceptions to this policy of sharing your name, address or email address with a partner company will be done only with your permission.

We also provide analyses of our users in the aggregate to prospective partners, advertisers and other third parties. We do this so that our advertisers and we can understand you better, and so we can keep bringing you first-rate services. We may also disclose, on an anonymous basis, literal statements made by our customers. At no time, however, will we disclose personal information about specific users.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Customers should check back for updates to this policy. Blue VOD will obtain email consent from any user if the company is going to be using the information collected in a manner different from that stated when the user registered.

Security and Access

For transmitting your personal information to us, we use a secure server (SSL), which encrypts all of your personal information. This encryption process ensures that the information you give us is protected against unauthorized access.

You can access Your Account from every page on the site to update and correct your name, email address, password, postal address, credit cards, and mailing list preferences. Please note that you must be signed in to Blue VOD to access this information.

We have implemented technology and security features, as well as strict internal guidelines, to safeguard the privacy of your personal information from unauthorized access or improper use. We will continue to enhance our security procedures as new technology becomes available. While we make every effort to ensure that your information is secure on our system, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.

Blue VOD users should not post personal information on any review page, as this information is made public.

Contact

If you have questions concerning your account, please contact Customer Service. If you have questions concerning this privacy policy, please contact our support department on the Contact page.



Effective Date: 08/31/2010